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Cookie Policy

Understanding how we use tracking technologies to enhance your learning experience at Aeralex

Last Updated: March 15, 2025

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What Are Cookies and Tracking Technologies

Cookies are small text files that websites place on your device when you visit them. They're like digital bookmarks that help websites remember information about your visit. At Aeralex, we use various tracking technologies to improve your learning experience and understand how our journalism ethics courses serve our students.

Beyond traditional cookies, we employ web beacons, pixel tags, and local storage technologies. These tools work together to create a comprehensive picture of how you interact with our educational content. Think of them as invisible assistants that help us understand which lessons resonate most with students and where we might need to improve our course materials.

Some cookies expire when you close your browser (session cookies), while others remain on your device for longer periods (persistent cookies). We use both types strategically – session cookies for immediate functionality like keeping you logged in during a study session, and persistent cookies for remembering your course progress over multiple visits.

Types of Cookies We Use

Essential Cookies (Cannot be Disabled)

These cookies are absolutely necessary for our website to function properly. They enable core features like user authentication, course access, and secure data transmission. Without these cookies, basic services like logging into your student dashboard or accessing course materials would not work.

Examples include:
Session authentication tokens, security verification, course navigation state, accessibility preferences, and payment processing security

Functional Enhancement Cookies

These cookies remember your preferences and choices to make your learning experience more personalized. They store settings like your preferred language, video playback speed, and course completion status across sessions.

Examples include:
Language selection, video player settings, course bookmark positions, notification preferences, and dashboard layout customization

Analytics and Performance Cookies

These cookies help us understand how students interact with our courses and website. We use this information to identify popular content, optimize course structure, and improve overall learning outcomes. All data is aggregated and anonymous.

Examples include:
Google Analytics, course completion rates, time spent on lessons, popular search terms, and user journey mapping

Marketing and Communication Cookies

These cookies help us deliver relevant course recommendations and educational content that matches your interests. They may also track the effectiveness of our educational outreach efforts and help us understand which journalism topics are most in demand.

Examples include:
Course recommendation engines, email campaign tracking, social media integration, and targeted educational content delivery

How Cookies Enhance Your Learning Experience

Our tracking technologies work behind the scenes to create a more personalized and effective learning environment. When you return to a partially completed ethics module, cookies ensure you can pick up exactly where you left off. They remember your quiz scores, discussion forum preferences, and even your note-taking habits across different devices.

For our journalism courses, cookies help us understand which case studies generate the most engagement and which ethical dilemmas students find most challenging. This data drives our curriculum development – if we notice students consistently struggling with media bias recognition, we can create additional supportive content or adjust our teaching approach.

The analytics we gather also help us optimize video loading times, identify technical issues before they affect your studies, and ensure our platform works smoothly across different browsers and devices. When a student in Rajkot has trouble accessing video content, our tracking systems alert us immediately so we can resolve the issue quickly.

Data Retention and Your Control

Different types of cookies have different lifespans based on their purpose. Essential cookies typically last for your browser session, while preference cookies might remain active for up to two years so you don't have to reconfigure your settings each visit. Analytics cookies generally expire after two years, and marketing cookies are usually set for shorter periods of 30 to 90 days.

You maintain complete control over your cookie preferences at all times. Most modern browsers allow you to view, manage, and delete cookies through their settings menus. In Chrome, you'll find these options under Privacy and Security settings. Firefox users can access cookie controls through the Privacy & Security panel. Safari users can manage cookies through Preferences and then Privacy settings.

If you choose to disable certain categories of cookies, some features of our platform may not work as intended. For example, disabling functional cookies means you'll need to reset your video playback preferences each time you visit. However, all core educational content will remain fully accessible regardless of your cookie settings.

Third-Party Tracking and External Services

Our educational platform integrates with several third-party services that may place their own cookies on your device. Google Analytics helps us understand student behavior patterns, while YouTube's embedded videos may set cookies related to viewing preferences and recommendations. These services operate under their own privacy policies, which we encourage you to review.

We also work with educational content delivery networks and cloud storage providers that may use tracking technologies to optimize content delivery speeds for students across India. These technical cookies ensure that large video files and interactive course materials load quickly, regardless of your location or internet connection speed.

Social media plugins for sharing course achievements or connecting with fellow students may also place cookies. These are typically limited to instances where you actively engage with social features and are governed by the respective social media platforms' privacy policies.

Questions About Our Cookie Policy?

Our student support team is ready to help clarify any aspect of our tracking practices or assist with managing your preferences.

Email us at [email protected] or call +91 90106 76767

Visit us at Kasturi Plaza, A, 218, Kalawad Rd, behind Krushnashray Haveli, Radha Park, Shakti Nagar, Rajkot, Gujarat 360005, India

Contact Information

Address: Kasturi Plaza, A, 218, Kalawad Rd, behind Krushnashray Haveli, Radha Park, Shakti Nagar, Rajkot, Gujarat 360005, India

Phone: +919010676767

Email: [email protected]

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